News – An old Varier advertising campaign is still winning awards!

This morning it came to my attention that an old Varier campaign named “Varier Brain Design” just won “Sølvtaggen” which is a Norwegian advertising award. The advertising agency Dist Creative were given the task to revitalize one of Variers design icons: the Variable Balans while also communicating what makes the chair so unique  …it’s user benefits.

The Variable Balans chair is known by many as “the original kneeling chair”. It was designed to keep your back in its natural curvature. This improves breathing and keeps your back and abdominal muscles working. This active sitting position improves  circulation and oxygen to the brain which aids concentration and creativity.

I cannot state it enough: sitting in one static position for several hours a day is in no way healthy. It puts pressure on the spine, decreases circulation and has been proven to detrimental to your long-term health.

I have already written about this in this previous blog entry, and will continue to elaborate on this in future entries.

You can find the original article about the Sølvtaggen Advertising award (in Norwegian) here.

                                                                                                                                                                                       – Ingrid Holm